About

Making trusted expertise visible

Helping more people see what CPAs really do.

Business decisions and personal finances are getting more complex, while trust is becoming scarce. This effort spotlights Certified Public Accountants as trusted experts who protect against risk, strengthen strategy, and unlock opportunity.

Highly trusted

A profession Americans already lean on.

Research by The Harris Poll shows Americans connect CPAs with trust, accuracy, and expertise.

See the research

Often misunderstood

Tax returns are only the start.

People most often associate CPAs with filing taxes. CPAs do tax returns and so much more — and that's what this website and our advertising is designed to show.

1.

Our mission

Led by the American Institute of CPAs (AICPA) and state CPA societies, this campaign highlights the critical role that CPAs hold in communities across America.

2.

Our history

The AICPA represents more than 300,000 CPAs and has a history of serving the public interest since 1887.

3.

Our reach

AICPA members practice in business and industry, public practice, government, education, not-for-profit, and consulting.

4.

Our promise

Protecting the public is our mission. The AICPA sets ethical standards for CPAs, attestation standards, and U.S. audit standards for private companies, not-for-profit organizations, and governments.

CPA Trust is a multiyear public awareness effort. Where trust meets expertise is its voice.